Experts of HAC: Dr. Stephen Sugg on Rural Placemaking and the Power of Community-Led Design

In this edition, Dr. Stephen Sugg shares insights from HAC’s rural placemaking work—how arts, culture, and design can drive economic development, strengthen community identity, and support rural housing efforts.

Why should someone care about HAC’s rural placemaking—and what is it anyway?

In short: HAC and its partners have intentionally linked rural placemaking and design with the broader rural development conversation. And lessons abound.

Dr. Stephen Sugg is the Special Projects Manager at the Housing Assistance Council. He draws on extensive experience in rural placemaking, partnerships, and the use of arts and culture to build community identity and resilience.

About a decade ago, HAC got a knowledge-building grant from the National Endowment for the Arts (NEA). That led to our selection as NEA’s partner for the Citizens’ Institute on Rural Design (CIRD), which aimed to improve quality of life and economic vitality in rural America through planning, design, and creative placemaking. Along the way, we also took on an NEA Visual Arts (photography) award and a USDA-backed creative placemaking award for communities in the South and Appalachia.

Rural placemaking is a community-led process—often with arts and culture as drivers of connectivity. Rural design links closely, but brings in planners, architects, and others to improve rural places with citizens.

And some of the best storytelling comes from local journalists and photographers. Like Chris Bouchard capturing CIRD’s impact in Maine, or Rory Doyle documenting CIRD’s work in Grenada, Mississippi. Or even Scott Schmidt’s “Rural Design Podcast,” where we talked about how all this links back to HAC’s core work in rural housing and community development.

HAC does housing. Why this placemaking work?

Because it’s not a stretch—it’s a return to our roots. HAC’s CEO David Lipsetz noted that HAC’s founders in 1971 called for planning and citizen participation on a national scale. Rural housing intertwines with community development, and placemaking is part of that.

At the 2023 HAC Rural Housing Conference, we had rural design and placemaking right in the mix with housing practitioners. And it worked. When rural placemaking folks share ideas with rural affordable housing leaders, good things happen.

Whats something unexpected youve learned along the way?

I’ll scream from the rooftop: this work is economic development. And often it’s faster, cheaper, and more catalytic than conventional approaches.

Placemaking taps local assets—especially in distressed communities—for community good. It’s nimble, bottom-up, and overhead is minimal. I think rural economic development best practices will lean heavily on placemaking within the next decade.

Also, creative people matter. Artists (broadly defined) add so much to these processes. Their civic engagement, perspective, and raw energy are irreplaceable.

What kind of people and places has this work brought you to?

Honestly, some of the most impactful partners are the unexpected ones: a swamp defender, a historic Black church restoration team, libraries, ad hoc groups—these are now part of HAC’s network.

The Seminole Arts Council in Oklahoma is a great example. Volunteer-led, the Council partnered with HAC on both CIRD and RPIC programming toward creating a community hub for art and more. Council members credit HAC’s coaching for helping them to secure funding and to overcome long-standing obstacles. And Luke Dyer, a former police officer turned town manager in Van Buren, Maine, credits CIRD and HAC for his community’s recent accolades and funding. When HAC linked leaders like Luke and the Seminole Arts Council with ideas, best practices, supportive peers, and funding sources, it catalyzed their efforts.

Also: we worked with MAGA mayors and left-leaning activists living in rural hamlets amongst many Trump signs. And in tribal nations with histories far longer than our republic. Authentic placemaking brings communities together.

What makes HACs rural placemaking work actually succeed?

Partnerships. CIRD had outstanding design partners—like Omar Hakeem, AIA, and his team at TBD Studio—who led CIRD’s design workshops alongside local and regional professionals. We’ve also worked with folks like Greenwood, Mississippi–based Delta Design Build and Auburn University’s Rural Studio. These designers, deeply committed to rural work, all say the same thing: being part of a broader network matters. And as a national convener, HAC helps build that network.

One of our secret ingredients is certainly graduate students. Year after year, theyve been essential. Weve given them high-profile assignments, and they always delivered.

Our partnership with the Harvard Graduate School of Design has brought us three rural-focused students, including Sam Potter, who’s leading a Rural Affinity Group there. The Stevenson Center at Illinois State University has been another cornerstone. Their fellows often come from AmeriCorps or Peace Corps backgrounds and fit right in with HAC’s community-centered approach. We’ve hired several after their placements. Sierra Mack-Erb, our most recent fellow, produced an award-winning evaluation of NEA’s investment in CIRD through a community-centered lens.

And working with Scott Schmidt has linked us to design-focused graduate students from Georgetown, Drexel, and Clemson. These students have helped HAC partners from Alaska to Maine bring energy, creativity, and real design skills to rural communities.

Experts of HAC: Dr. Keith Wiley on How to Work With Data

In this edition, Dr. Keith Wiley shares practical guidance on how to work with data—why it matters, how to tell if it’s trustworthy, and how it can inform effective decision-making.

Keith Wiley

Dr. Keith Wiley is a Senior Research Associate at HAC with extensive experience analyzing housing, development, and lending data in rural communities.

Why is it important to collect data to support things that I already know about my community?

It’s true that people often understand their community’s needs better than outsiders. But the power of data lies in its ability to reinforce and validate those insights. Anecdotal claims, even when accurate, are easy to dismiss. Data lends credibility and weight to your argument.

For example, I might write in a grant proposal that my service area has both an aging population and an aging housing stock—factors that clearly justify funding for a home repair project to support aging in place efforts. However, without numbers, this claim lacks depth. If instead I write that there has been a 25% increase (over the last decade) in the share of service area residents aged 70 or older (500 people), in my community where over 70% of occupied dwellings were built before 1980 (compared to 50% nationally), I’ve added measurable support to the argument that housing rehabilitation is needed.

This same principle applies to research. It may be generally well known that a problem exists, but adding data helps reinforce that understanding, provides information about the scope of the issue, and puts it in context.

How can I know if the data I use is trustworthy?

There’s a lot of data online, and much of it appears conflicting or inconsistent. I completely agree that this makes the work of data users more difficult, but I think if one follows the general rule of relying only on well-respected sources, this problem can be alleviated.

Federal, state, and local governments provide the most trustworthy data. When their data sources align, I always prioritize them over private data. For example, the U.S. Census Bureau is a highly trustworthy resource that applies rigorous standards for its data collection and estimation. Its products—like the decennial census population counts and the American Community Survey (ACS)—are extremely reliable. The same can be said for other federal agencies such as the Department of Housing and Urban Development (HUD), the Consumer Financial Protection Bureau (CFPB), and the Federal Reserve Board. State data centers, agencies, and local governments also provide trustworthy information, such as property tax assessment data.

I am not saying this information is always 100% accurate, but official sources do make every effort to ensure accuracy.

Private data sources can also be acceptable—often they are based on information from government agencies. But, as with all data, it is essential to cite the source and provide any important context about its origin and how you are using it. Transparency is key: if there is an issue, it can be discovered and corrected.

Can secondary data—such as ACS housing estimates—help me with my own data collection?

Yes. While external data is often used to describe community needs or inform planning, it can also guide what you collect for your own projects.

For example, in a housing rehabilitation program, you might collect data on structure age, housing type, household type, and ownership status—using ACS categories as a model. This not only aligns with your project’s purpose but also allows you to compare your data to ACS estimates to measure progress.

There’s no need to reinvent the wheel when deciding what information to collect. It can always be modified if necessary, but the key point is to use reliable data sources to help guide those efforts.

What is one thing that you think people misunderstand about data and its importance?

People often assume data provides one clear answer—just one number that tells you everything. But that’s rarely the case. What makes data valuable is its nuance. Each data point is a piece of a larger puzzle, and the more pieces you have, the better your understanding.

Take a county with limited home lending activity. Many might assume the issue is simply a lack of down payment funds. But an analysis of Home Mortgage Disclosure Act (HMDA) data might show that poor credit history is the most common reason for mortgage denials. That doesn’t mean down payment assistance isn’t needed—it just means other issues, like credit access, also need attention.

In most cases—especially in the social sciences—nuance matters. This isn’t a lab experiment with beakers and controlled conditions.

I find data work to be tedious, not very interesting, and something I put off doing until the last minute. Is there another way to think about it that might motivate me?

I get that working with data can be a challenge—and one that many people prefer to avoid.

I recommend thinking of it more like detective work, with each piece of data representing a clue that will ultimately improve our understanding. It’s more like Indiana Jones searching for the Holy Grail than it is a mundane work task.

It really can be fun—if you shift how you view the work. It’s all about mindset.

HAC’s 2024 Annual Report

HAC would like to present its Annual Report for the year 2024.

Download the 2024 Annual Report

A Message from HAC President & CEO and Board Chair

At the Housing Assistance Council (HAC), we believe that progress happens through partnership.

In 2024, we put that belief into action—working hand in hand with local leaders, government agencies, community based nonprofits, and funders to deliver housing solutions in rural America. This report’s theme, Solutions Through Partnership, reflects not only how we work—it defines who we are.

We’re in this together.

From the beginning, HAC has served as a bridge: connecting rural communities to the tools, resources, and relationships they need to build housing, create opportunity, and strengthen their futures. And in a year marked by shifting policies and economic uncertainty, that role has never been more critical—or more rewarding.

We are proud to report that in 2024, HAC supported the financing of over 1,400 homes, raised more than $12 million in new loan and grant capital, and reached nearly 22,000 individuals through training and educational resources. Each of these numbers reflects a story of connection: a loan officer walking alongside a first-time developer; a policy expert amplifying rural voices in a congressional office; a research associate mapping housing needs; a trainer helping a local team unlock new funding. Across every department at HAC—from lending to training, from policy to research—we saw firsthand how real collaboration turns obstacles into opportunities.

This year also reminded us that the stakes are high. The housing crisis in rural America is real, and deepening. More than five million rural households pay more than they can afford for housing. Many others live in homes that are unsafe or deteriorating. The private market is not producing enough housing at a price locals can afford—and public programs designed to fill in the market gaps face underfunding, understaffing, and political uncertainty.

Even so, we remain hopeful. Because every day, we watch local partners overcome the odds. We see local leaders who are tenacious. We meet partners who are ready to lend a hand. And we work with people—across the public and private sectors—who believe, as we do, that everyone deserves a safe, healthy, and affordable place to call home. A fair and functional system that allows rural communities to thrive is fundamental to the Nation’s success.

As we look ahead to 2025 and beyond, we are energized by the partnerships we’ve built—and the ones yet to come. Together, we will continue to push forward, expand opportunity, and drive solutions where they’re needed most.

Thank you for your trust, your collaboration, and your shared belief in rural America’s future.

Civil Rights

Self-Help Enterprises and HAC: A Decades-Long Partnership Shaping Rural Housing

Serving California’s San Joaquin Valley, Self-Help Enterprises (SHE) is a testament to what’s possible in rural housing development. As one of the nation’s largest and most successful rural housing organizations, SHE has built over 6,600 homes through its mutual self-help housing program. It also manages more than 3,000 affordable rental units. The numbers, however, tell only part of the story, says SHE’s CEO Tom Collishaw.

“Beyond just the house itself, self-help housing has always been about something deeper—something real. It’s not just about building a home; it’s about empowering people, giving them the tools to address their own challenges. The impact goes far beyond just constructing a house. The work becomes a source of pride, the finished product—a turning point for families, something their friends, family, and community can be proud of, and their kids can aspire to.”

A man in a green checkered shirt, identified as Self-Help Enterprises CEO Tom Collishaw, speaks to a group of Housing Assistance Council (HAC) staff inside a partially constructed home. The group, wearing gray shirts, listens attentively as wooden beams and unfinished walls surround them.

Self-Help Enterprises CEO Tom Collishaw speaks to HAC staff during a site visit to a self-help housing project

For more than 50 years, the Housing Assistance Council (HAC) has played a crucial role in supporting SHE’s work. In fact, when HAC began lending in 1972, SHE received our very first loan: $127,650 for site acquisition and development of a mutual self-help housing development. It’s a relationship that Collishaw describes as “deep” and multifaceted, built on years of financial support, policy advocacy, and a shared mission.

At the heart of the HAC-SHE relationship is the Self-Help Homeownership Opportunity Program (SHOP), a federal initiative in which HAC serves as an intermediary, providing rural organizations with access to capital for land acquisition and infrastructure development. “It’s an honor to be associated with SHE’s success,” notes HAC’s CEO David Lipsetz. “SHE has helped thousands of families build their own homes. SHE has helped California’s central valley prosper. And, SHE has helped HAC and groups across the country see how effective the SHOP program can be.”

Tom Collishaw, wearing a green checkered shirt, stands inside an unfinished home alongside HAC CEO David Lipsetz and others. They are smiling and laughing as they discuss housing development. The background features exposed wooden framing and a closed white door.

Tom Collishaw, HAC CEO David Lipsetz, and staff from both agencies share a moment of camaraderie inside a SHE housing project

The strength of this partnership is something both organizations value deeply. “Since the inception of the SHOP program, HAC has taken a leadership role—a role that, frankly, they were the only ones really in a position to take,” Collishaw notes. “We’ve appreciated that partnership, the mutual trust we have, and the ability to be flexible where possible.”

The SHOP program’s structure allows HAC to forgive 90% of its loan to SHE when they meet their unit goals, provided SHE reinvests the funds in affordable housing activities. Having access to this flexible capital has been “a critical component” in scaling SHE’s real estate efforts, enabling the organization to acquire land, develop infrastructure, and plan subdivisions without depending solely on traditional pre-development loans, which continue to grow more expensive by the day. This strategy also served as a springboard for SHE to secure approximately $18 million from foundation-type funders, including Heron, Calvert, and The California Endowment.

However, for Collishaw, financial support represents just one aspect of HAC’s role. “I’ve always seen HAC as a thought leader. HAC has been a partner in making sure that the needs of rural America are on the national agenda, particularly at the federal level.”

He also points to HAC’s biennial conference as a vital event for the rural housing community. “There were so many casualties during COVID, but I always thought missing a HAC conference was a particularly difficult one,” he reflects. “There are so many organizations smaller than us that rely on those opportunities to meet with peers.” Even with SHE’s extensive experience, Collishaw values these gatherings as important learning opportunities. “We’ve seen a lot, but that doesn’t mean we know everything. There’s always something to learn from people who have only been doing this for two years. They look at things in an entirely different way, and I’ll come back from conferences saying, ‘What they’re doing in Kentucky is fascinating! Maybe we should think about that.’ Those connections are so valuable.”

This spirit of mutual learning and collaboration is evident in the organizations’ shared history, with leadership frequently moving between the two. Bob Marshall, who served as SHE’s executive director from 1966 to 1990, was on HAC’s board for many years. Later, Peter Carey, who led SHE for 24 years after Marshall, continued this tradition by serving on HAC’s board from 2003 to 2024. “Peter Carey is about the most decent person you could imagine,” Lipsetz recalls. “He is a natural leader, deeply committed to helping others and always thinking two steps ahead. He and SHE have a lot in common.”

The relationship hasn’t been without its debates. For instance, HAC has published leading research on “colonias,” the unincorporated settlements along the US-Mexico border that are characterized by high poverty rates and substandard living conditions. Collishaw recalls discussions about expanding the definition beyond border regions. “We feel like we have colonias right here in Tulare County,” he notes. However, he sees such differences as trivial compared to their shared mission: “At the end of the day, those disagreements are minor because we’re ultimately interested in the same things—the sustainability of rural America and the towns and people that we care about.”

As both organizations navigate new challenges in rural housing, Collishaw and Lipsetz see opportunities to further strengthen their partnership. They highlight emerging initiatives, such as collaborating on Greenhouse Gas Reduction Fund projects, and envision HAC playing a crucial role in supporting a wider network of housing organizations. “We need to be more effective as a single voice,” Collishaw argues, emphasizing the importance of bringing different groups together. “HAC has a role to play—not just on policy but also with the data and research that supports it. We can build a stronger voice, and it has to be unified across a broader coalition.”

For SHE, maintaining its commitment to both rental housing and homeownership remains central to its mission. “You can do both,” Collishaw insists. “We don’t see housing as a ladder where homeownership is the top and rental housing is just a step below. It’s more of a plateau, where different types of housing serve different needs at different times in people’s lives.” When some questioned the organization’s expansion into rental housing, Collishaw recalls a pivotal board discussion where a member offered a perspective that would shape SHE’s future: what makes SHE unique isn’t just that people are doing the construction. “What’s really unique is that we’re creating neighborhoods—places where people depend on and count on each other, where they build a community together.”

This philosophy mirrors the HAC-SHE relationship itself—a partnership built on mutual support and shared values. ‘We’re in a moment right now—a national realization about housing,’ Collishaw observes. With housing emerging as a top priority in mainstream discussions, the HAC-SHE partnership stands ready to advocate for solutions that work for rural communities, ensuring that rural voices are heard.

Your Support Fuels Rural Ingenuity

See how HAC partners with local organizations like WMCDC to overcome challenges and deliver affordable housing.

Helping rural communities is what we live for at the Housing Assistance Council (HAC.) Our team loves to make loans to local organizations building affordable housing. We get excited about posting data and publishing research on rural conditions. We are relentless advocates for public- and private-sector programs that bring good-quality homes to rural families. We are inspired by the thousands of local housing providers that come to trainings and call for one-on-one technical assistance. Walker Montgomery CDC Site Visit

One of our favorite examples of the last year comes from a local partner in New Waverly, Texas (pop. 914,) Launched nearly 25 years ago, Walker Montgomery Community Development Corporation (WMCDC) builds affordable housing in several Gulf Coast counties. Like most rural groups we know, they rely on local ingenuity to get things done. For instance, WMCDC helped address a construction workforce shortage in Southeast Texas by recruiting 40 participants a year into the Gulf Coast Trades Center’s YouthBuild program. These youth learn valuable professional skills while completing an average of 2 new homes per year.

Yet, it’s hard work building affordable housing through a YouthBuild program. There will be times when you need a partner to keep you going. So, when WMCDC hit more challenges with their labor supply and getting families ready to own a home, they asked HAC for help. The first thing we did is listen to WMCDC leaders discuss the challenges. Then together we explored options and planned how they could maintain production. With contacts around Walker and Montgomery counties, the CDC engaged a general contractor to fill in for the YouthBuild crews and HAC provided training in homebuyer recruitment to keep the pipeline of families ready and strong.

Through projects big and small, HAC brings to local partners the capacity they need to keep going. With your support, we can continue to help WMCDC and hundreds of other rural housing groups. Please join in this work that we love by making HAC a part of your year-end giving. Together, we will help rural communities build good homes and prosper.

We wish you—and everyone in #rural America—a safe, healthy, and affordable place to call home. Happy Holidays from HAC!


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HAC is Hiring an Accountant

The accountant is responsible for applying technical and leadership skills to guide accounting practices and recording of transactions. The successful candidate will have experience in a complex organization and demonstrate a balanced communication style and strong critical thinking skills. The position will report to and work closely with the Financial Controller. The accountant must thrive in a deadline-oriented and evolving workplace. In addition, this role partners with other HAC Team members in tactical implementation of HAC’s mission and commitments to meeting the organization’s strategic plan.

Read the position description and application instructions.

HAC is Hiring a Program Manager, Center for Rural Multifamily Housing Preservation (CRMHP)

The Program Manager of the Center for Rural Multifamily Housing Preservation (CRMHP) will be the entrepreneurial leader of the CRMHP, providing leadership, subject matter expertise and day-to-day oversight of the Center’s work.

Goals:

  • Reinforce and expand HAC’s role as a leading thought partner and expert on preservation of rural housing.
  • Build out HAC’s 515 technical assistance work.
  • Increase 515 preservation by nonprofit developers and housing authorities through improved resources and policies.
  • Preserve as many Sections 515 and other rural multifamily properties as possible.

The RRHPC Manager will collaborate across HAC’s divisions to accomplish these goals

Read the position description and application instructions.

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